History of Top 10 Mascot Logo Design Inspirations
From universities to professional sports teams, mascot designs are an integral part of the culture and identity of many organizations. Even in every gaming channel, you will notice mascot logos. Besides, mascot logos are common in designing restaurant branding and identity design. Mascot logos have been used to capture the spirit and essence of a brand for decades since the 1800s.
In this blog, we will explore the history of the top 10 mascot logo design inspirations, from their roots in ancient Greece to their modern-day resurgence in pop culture. From iconic cartoon character design to beloved sports team logos, we’ll look at the development of these big-screen symbols throughout the years.
Why Are Mascot Logos Presence So Powerful?
Brand mascots are an effective way for businesses to create an immediate bond with their target audience. The mascot logos are entertaining, recognizable, and meaningful visually. It can make a strong memory for potential customers that can easily recall the brand and its associated values.
Generally, mascot logos are designed with strategic color combinations and design elements. These can engage people more than any other logo design. People can feel the meaning of a mascot logo easily rather than a letter or abstract logo. Mascot logos have a face that can tell people what is the brand for.
By incorporating humorous characters, elements of symbolism, and attractive colors and designs, mascots effectively communicate the brand’s values and ideals. If the logos are branding effectively, and the mascot logo can effectively introduce your brand, it will be recognizable very fast.
When Do You Need Mascot Logo for Your
Brand?
Mascot logos can be a great way to add some personality to your brand by using a character or animal symbol drastically. Yes, we know the brand grows with possible marketing efforts. So, it is necessary to do branding and marketing carefully. But a colorful logo design always helps in better marketing. Marketing is a tough task but a good eye-pleasing logo can catch your mind very first. If the mascot logo can highlight your business mission, then marketing with graphic design will be a blessing with gold.
When deciding when to use a mascot logo for your brand identity, first consider your audience. If your target demographic is young children, then mascot characters may be the right fit. However, if you are targeting a more mature audience to make a memorable brand, then a mascot logo may not be the best choice. It is also important to consider if your brand’s message fits with the mascot logo. A proper mascot’s appearance is perfect for some specific businesses such as sports, games, baby items, cartoons, restaurants, and so on.
For example, a restaurant or retail store might benefit from a mascot logo to help differentiate its brand and make itself more memorable. Additionally, businesses that have a unique product or service, such as a tech startup or a fitness center, could benefit from the use of a mascot logo design.
Top 10 Mascot Logo Design Inspirations
In this category, we’ve added 10 of our favorite mascot logos of all time. Here, we will discuss their mascot logo history. Since they are all big brands, many of you know that they were the inspiration behind creating a mascot logo. However, if you have a creative inspiration behind creating a mascot logo that you designed, you can share your inspiration story with us.
Colonel Sanders by KFC
The Colonel Sanders logo by KFC is one of the most recognizable icons in the world. The logo was created in 1952 by the founder of KFC, Colonel Harland Sanders. The Colonel was a real person and was born in 1890 in Henryville, Indiana. The only notable change was when KFC adjusted the logo to remove the glasses in 1999.The logo is a tribute to Colonel Sanders’ legacy and is a reflection of the brand’s commitment to quality.
The Colonel’s logo was inspired by his white suit and black string tie. The logo was simple and recognizable and quickly became the face of KFC. Over the years, the logo has been tweaked and adjusted slightly to create the current logo. The Colonel’s face remains the same, but the text and the design have been changed slightly to better match the company’s branding.
Ambareen Reza by Foodpanda
The Foodpanda logo was first introduced in 2013 as part of the company’s rebranding campaign. The logo consists of a panda face inside a circular shape which is surrounded by a blue circle with the ‘foodpanda’ lettering. Its pink color was chosen to reflect the positive and upbeat nature of the service. It has been associated with food and happiness, while also providing bright and eye-catching colors in advertisements.
The pink color also gives the logo a playful and energetic feel, which is a perfect fit for the Foodpanda brand. Sometimes, foodpanda often uses the hashtag #Foodpandapink to reinforce the company’s lighthearted brand identity.
Julio Pringles by Pringles
The history of Julio Pringles Pringles dates back to 1967 when a man named “Julio” created a potato chips company in Mexico. Julio was known for using the highest quality of potatoes and began to produce munchable potato chips with a unique flavor. In the 1970s, Procter and Gamble purchased the company and started manufacturing Pringles in the United States and other countries.
The man, dubbed “Julio Pringles,” was a symbol of strength and integrity, a reminder of Pringles’ dedication to excellence. Since its introduction, the logo has undergone several minor changes such as the introduction of the red background in 1973 and the addition of a “P” in a red circle in 1974. The logo has also gained other minor additions, such as the addition of stars and the addition of “Pringles” beneath the man’s face in 1993.
Today you may find its 3D version which is bright and yellow.
Quaker: Quaker Oats man
Quaker Oats Man, the logo used to represent Quaker Oats. It has been around for over a century. The skeleton-like figure first appeared in 1886 on the trademark for Quaker Oats’ breakfast cereal. This figure was created by artist James L. Goldsmith, who was paid $75 for his efforts.
In 1898, the company decided to revamp the figure and re-created him as the now familiar, smiling man. Since that time the Quaker Oats Man has become an iconic symbol of the Quaker brand. As Quaker Oats has grown and evolved over the years, the man has also changed with the times, adding more color and other details to his look.
Recently, the Quaker Oats Man underwent a digital makeover for the first time, allowing it to continue to represent the brand in a modern yet timeless way.
Mr. Muscle
The Mr. Muscle logo is a character created by SC Johnson & Son, Inc. in the late 1970s. The logo is of a muscle-bound man in a yellow and blue hat, arms outstretched, and wearing boots. The Mr. Hustle mascot logo was originally used in various advertising campaigns and product labels.
Since the late 2000s, it has been used mostly on household cleaning products such as dishwasher tablets and all-purpose cleaners, from bathrooms to drain openers. The logo is thought to give added assurance to customers that the cleaning products they are using are especially effective.
Kellogg’s Chocos
The history of Kellogg’s Chocos logo began in 1990 when the company launched the brand. The logo was designed by John Pasco. He was an illustrator from Meriden, Connecticut. Its logo consisted of large lettering across the top of the box that read ‘Chocos’, with an anthropomorphic representation of the company mascot. Also, it included a ‘chocolate chip’ wearing a top hat, and sitting on a box of Chocos cereal.
This logo was used for over two decades until 2018 when Kellogg’s announced that it was revamping the logo. While redesigning, they added a new logo with a sleeker look and a larger friendly-looking mascot.
The mascot representation was modified to be more like a bear, with a prominent smile and a glossy finish. The updated logo features a smooth swirl at the bottom of the lettering and the company mascot wearing goggles, with a more detailed Choco costume. This logo continues to be used by the company today.
German Car Jaguar
The jaguar logo design will be traced back to 1922 when the jaguar car company was founded in Blackpool, England. Today’s Jaguar logo was not before. The company’s original logo was a simple rectangle with the text “Jaguar Car” written in white. This basic logo design has been modified over the years.
In 1933, the company began using the stylized leaping jaguar logo that it still uses today. In the 1990s, the logo was given a more modern look. It used bold lines and a sleek silver color. The logo was also updated in 2007 to a slightly brighter color. In 2012, the company tried to make the logo more modern. That’s what we see now.
The iconic black and gold jaguar logo that we know today was introduced in 2018 and is featured on the majority of Jaguar’s product offerings. The logo design perfectly captures the spirit of the grace, power, and luxury of the Jaguar experience.
Why Do We Like Mascot Logos Very Much?
We love mascot logo design very much because they are fun and attractive. Anybody can connect with them easily. Let’s check out the advantages. Then, you will agree with us.
- Visibility: With a creative mascot logo, your company will stand out and be easily remembered by customers.
- Memorability: A mascot logo is easier to remember than a traditional logo because it’s a unique design.
- Branding: A mascot logo can help customers instantly recognize your brand and become emotionally attached to it through an association with the mascot.
- Fun: A mascot logo is a great way to make your brand appear friendly and inviting to potential customers.
- Easy recognition: Customers are more likely to recognize your company when they have seen your mascot logo, as opposed to a traditional logo.
Final Verdict
There are many types of mascots that you can use successfully to boost a brand’s visibility and presence. With 7 iconic examples and 400+ attractive logos to choose from, you can easily find a mascot that will perfectly represent your brand.
Additionally, we have explained the ins and outs of mascots, and when and when not to use them. Finally, if you’re looking for even more mascot logo design inspirations, take a free online meetup with our team. We will assure you that you will find a great place to start.