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Let’s move away from the usual example of great brand identities like Apple, Coca-Cola, McDonald’s, and Intel. Let’s discuss the underdogs that are having a blast with their tone of voice and aesthetic. Think about a product line that has won your heart. It may be something you’ve purchased from them, their symbol, or even a recent Ad. Ultimately, everything comes down to how you feel about it.

It’s important to take your time and put some thought into who you are and what you want to convey while developing your successful brand identity. Everything from the logo and business cards to the way they interact with clients is part of their brand. In this article, we’ve gathered Nine great brand identity examples to spark your creativity.

How do you describe the meaning of brand identity?

Your brand’s identity is like its personality; it entails the things your brand stands for and how it expresses itself in the world. The desired emotional response of your customers to doing business with you. You need a detailed plan before you start construction. Determine how you’d want your clients to talk about your business. Pay attention to how other successful businesses are using design and social media



The term “brand” refers to more than just a label or brand logo that makes a company unique from others. Name, slogan, logo, strong visual identity, and style of personality are all components of a brand. Brand identity refers to the aspect of branding that emphasizes your brand’s message and the beliefs it shares with its target audience.

What constitutes a great brand identity?

What makes your company distinct from the competition is its good brand identity, which includes things like colors, design, logo, and slogan. Aside from differentiating you from the competition, getting this combination right also helps you gain your audience’s trust.


Elements that are crucial to an effective brand’s identity include:

  1. An obvious goal and purpose that are in sync with what the clientele is hoping for
  2. A unique logo that embodies the personality of your brand
  3. Use a color palette that speaks to your audience
  4. Symbolism-aligned typefaces and typography
  5. Symbols that are exclusive to your brand
  6. An interesting slogan that sums up the goal of your brand
  7. A legitimate speech that shows what your business stands for

These brand elements make up your brand’s identity, and their placement and use are like the glue that holds it all together. The color palette and typeface aren’t the only factors; the way they complement one another on the packaging, the phrases you choose, the platforms you employ, and your overall presentation to the world are all important.

Strong brand Identity and Customer Loyalty

When consumers feel connected to and trust a brand, they are more likely to remain loyal to that brand over time. A strong brand’s visual identity evokes emotions via the use of memorable logos, brand colors, and typefaces. When consumers have an emotional connection to a brand, they are more likely to buy from them again.

The principles held by an organization may be conveyed via its brand symbol as well. Brands establish deep connections with consumers when they represent values that are meaningful to them. Products with strong brand personalities stand out, encouraging consumers to think about them again and again.

Nine great brand identity examples to Inspire

Here are the best brand identity examples you can take as inspiration to rebrand your business outlook.


The transition from gray to Caterpillar’s distinctive yellow is a perfect illustration of how color can be used to build your brand identity. It is one of the most perfect examples of brand identity. Gray CAT machines with red trim were in use before the transition. Staying gray may have hurt CAT’s iconic reputation, but the bright yellow helped.

Great-Brand-Identity-Examples-Caterpillar (1)

One effective method of increasing brand awareness is the use of the bright yellow color on Caterpillar machinery. Brand identification relies on distinctive colors so that consumers can quickly recognize a company’s goods. The bright yellow of Caterpillar is easily identifiable on construction sites, both by experts and by passers-by.

The items offered by Caterpillar are a good match for the energetic and optimistic color yellow. It produces an eye-catching brand image when combined with contrasting hues such as black or gray. By sticking to its signature bright yellow color scheme, Caterpillar has become a household name in the heavy equipment sector.


One way to connect with your audience on a deeper level is to be unconventional and daring. Brands with edgy identities connect with specialized audiences that value individuality.


Consider McDonald’s brand identity where everyone may feel comfortable and welcome. Burger King, on the other hand, has recently advertised in Sweden with the Whopper Detour and the mischievous King figure, both of which show that the company is OK with the fact that it is not McDonald’s.

Being edgy doesn’t always include making others feel uneasy or making fun of competitors. McDonald’s uses the red and yellow color to visually embrace “flawesome,” celebrating the natural variances of food like mashed fries and sloppy bun combinations.

This concept appears in playful patterns on worldwide convention merchandise, at the company’s headquarters with cheese and fry graphics on walls, and in animations on the Times Square flagship’s digital billboard.


A sense of community, belonging, and adventure are key to the Airbnb brand strategy. A simple design that combines a geographical pin with a heart that forms their logo, symbolizing the connection between hosts and guests. This is a perfect illustration of how a company can bring its consumers together to form a community.

There was a time when Airbnb’s logo looked different. In 2014, they also updated it from “travel like a human” to “belong anywhere.” Presented in a singular abstract “A” form, the logo, dubbed “Bélo,” combines four principles: people, places, love, and Airbnb. More than merely transportation, this emblem has a deeper meaning.


They wanted to represent affection and care, therefore they went with a pink-red color scheme for their logo. As instantly recognizable as their motto, Airbnb’s minimalist design is as simple to design.


Though it’s important, branding can also be entertaining. Brand identities that are fun are not exclusive to game and toy firms. The use of cartoony characters, wacky colors, and curvy designs may help any business interact with clients on a more creative and lighthearted level.


While revamping, Dropbox’s playful brand identity design was created by the company’s renowned creative team. Countless designers found inspiration in the previous design’s simplicity, consistency, and whimsical vibe. As an example of their desire to be more than just a file storage site, Dropbox has extended its capabilities with Dropbox Paper, a collaborative document editor.

Their rebranding, however, was considerably different from the old, beloved version. The new logo was anything from basic, with a plethora of colors and 259 typefaces. Dropbox went from having an interface that let users manage files with little distraction to having one that made it seem like the app had lost some of its enchantment.


Cartoon characters breathe life into brand identities! The interest and emotional investment of viewers is piqued by charming and endearing animated characters. For more than a hundred years, brands have made use of cartoon characters. An early one would be “Nutra Dog Health” with its now-iconic cartoon dog.

To inspire people to take better care of their pets, Martis Lupus created a fun design for Nutra. Featuring an organic design and a cartoon dog, Nutra is a visually attractive and enjoyable option.


Brands that target youth or those with a youthful spirit would benefit greatly from such identities. A bright and cheery corporate identity isn’t just for toy businesses; it can work for any company, from a boutique selling vintage apparel to a pastry bakery with an Alice in Wonderland motif.

National Geography

You can’t get much more precise than a geometric brand identity. It is ideal for programmer or watchmaker jobs. The level of intricacy determines whether it conveys simplicity or sophistication. Colors used in a geometric identity should be muted, such as simple black and white or a small palette of colors, so that the design can stand out.

With its thin typography and basic geometric emblem, “National Geography” does an excellent job at this. By placing a rectangular shape next to the text, the brand highlights its strong geometric elements. Although it seems strange at first glance, the yellow box creatively frames the environment, much like a camera collecting nature.


Solar energy, which is essential to the world’s functioning, is represented by the yellow. The logo for National Geography expertly represents their company by depicting the world as we see it.


Simple but brilliant, that’s Netflix’s brand identity! Ads for television series and movies, both online and in print, make clever use of the fundamental logo design. According to Gretel, a good brand’s attractiveness lies in its adaptability; it can accommodate customers of varying sizes and shapes.


A big part of what makes Netflix’s logo so distinctive is the crimson “N.” The “Netflix” wordmark and the rest of their basic yet effective branding are instantly recognizable throughout the world. When a brand’s content says it all, a slogan is unnecessary.

Brands learn from Netflix how to express more with less. In addition to graphics, it conveys ideas via high-quality television and film material, which is always changing to meet the demands of viewers. Here’s a lesson on making your words count.

Liquid Death

One unusual beverage business that enjoys tinkering with satire and parody is Liquid Death. From advertising to packaging, they make fun of all things marketing. With a slogan like “MURDER YOUR THIRST” and daring social media postings, they certainly know how to turn heads. The folks at Liquid Death are masters at developing brands that sell themselves.

Their visual brand identity is top-notch! The intentional resemblance to beer in the Tallboy cans is deliberate. Pictures are more important to them than flowery language. This is not “corporate marketing” that they so loudly proclaim on their website. The brand’s exceptional, dramatic, and surprising nature is what draws in customers, despite its extreme niches. Because of such, it is effective.

Their web page explains it all: “Our evil mission is to make people laugh, get them to drink more water, and help kill plastic pollution.” Fun and good deeds are their motto!


Spotify is an integral aspect of the creative community and goes beyond music. Spotify Design was created in 2018 and has since become a home for designers to exhibit their work via social media, a website, and fun events. What began modestly has grown beyond the team’s wildest dreams.

For Spotify, playfulness is paramount. The thrilling opportunity to work there and interact with individuals all around the globe is reflected in their new identity, according to Shahin. After polling their staff, they found that “inclusive,” “approachable,” and “friendly” were the most often used terms. Spotify’s Design was given individuality by the transformation of these features into graphics.


As a result of a partnership with Collins, Spotify went all out in 2015 by transforming its boring green logo into a neon green one and adding creative forms, brilliant colors, and fantastic photographs. This risk-taking action immortalized the essence of music and made Spotify immediately recognizable. The change was very revolutionary!


Are you prepared to develop a unique identity for your brand? Take a cue from these great brand identity examples. Create your strong brand identity by beginning with your core principles, developing your unique voice, and selecting forms, colors, and typefaces that reflect who you are.

Here, notable businesses commit to social good, with an emphasis on sustainability or generosity. It has a significant role in customer decisions. You may change while remaining loyal to your principles, as their strong identities demonstrate.

If you’re just starting, hope these examples will be important to concentrate on your core vision than to make everything right at once. It serves as the basis for the rest of your brand.