Color plays a vital role in logo branding. Color can play emotionally with the audience’s vision. An eye-catchy color can divert your attraction. When making a creative logo design for personal branding, you have to know the meaning of color. The right color for your brand can connect with ideal customers. So, do you want to educate yourself by learning color psychology in logo branding?
If you are a logo designer or a branding designer, you must know the meaning of color. Some only talk about the aesthetic appeal of color. The psychological effect is more than it connects deeply with consumers. How many people know the aesthetic meaning of color? So, it is time to play the color psychology game.
How Does Color Psychology Work in Logo Branding?
Color psychology tells us about the human relationship with color. You may notice sometime or not how color affects your decision-making. Not in
the case of logo branding but also because color affects our daily life. Color psychology focuses on how they influence consumers’ impressions. It can persuade consumers to focus on purchasing that brand product.
The definition sounds very much overwhelming, right? We know you are thinking of learning something practical. When learning about professional logo design, some color-related questions always come to our reader’s minds.
Does the color of an icon force consumers to click it? Can color change your mind? Can package coloring make us choose a brand? The psychology of color is the term that will give you all answers.
Before telling you about color theory, we want to tell you about some brands. Whenever the GFXHouse team discusses logo design rules and color Psychology, they prefer some brands during the discussion. Let us tell you why.
Why Do We Prefer Some Brands to Understand Color Psychology in Logo Branding?
Popular brands are perfect examples to teach people about color theory. Sometimes it happens that people are associated with brands before. So, with the help of brands’ color theories like Pepsi, Coca-Cola, and KFC, it is easy for them to understand color.
Don’t tell us you don’t believe that color makes people buy. We believe and trust us, it works. We know budget is the most critical buying factor, but not always. I bet you that colorful packaging always attracts you while shopping at a supermarket.
We have a story. We bought a biscuit, but the brand did not acknowledge us. We just liked the packaging color. The packaging was so clean and fresh with an innocent color. However, we loved that biscuit flavor. Then we check its name.
So, it is the way that color plays with our psychology. After learning about color psychology in logo & branding, you can also play with the consumer’s mind.
Meaning of Three Primary Colors
Red for Strong Energy
Red is the most popular warm color among all colors. Do you believe red is as warm as blood or intense as a fire? Red is associated with excitement, danger, power, passion, etc. It is the color of both blood and romance. It is used in stop signs and also in urgency. A dark tone of red can highlight the idea of the devil’s color psychology.
In the entertainment industry, like Netflix, the color red is used to symbolize energy. All branding elements of Target are based on red color. We hope now you can use red color in branding processes.
Blue Tells You to Depend
Blue is a calming color. Sky and ocean are a mighty component of the environment which is blue. Its meaning is clear from these environmental elements. It highlights the feeling of strength, dependability, and peace.
When only blue is used in a website for logo design, it feels refreshing, confident, and inspiring. Blue is the most-used color in tech and software branding companies. It is known as corporate color. IBM, NASA, INTEL, and VIVO are the best example of branding in blue color.
Green Tells to Be Safe
The colors of our earth are green and blue. It is highly connected with nature, health, flow, and growth. It is used to apply a positive vibe to your branding backpacks. Hospitals, eco-friendly companies, and halal product brands use green colors in different brand marketing. Green also symbolizes money, security, hope, ambition, and wealth. So, it is clear that you see green being used in many bank logos.
Meaning of Some Popular Colors
Orange Tells How to Show Off
Orange color evokes pleasant, friendly, and enthusiastic feelings. It is a good color for a branding agency to make the logo stand out in the crowd. Many companies choose orange to highlight a fresh, cheerful, excited feeling through their logo design. Do you know FANTA? Then you can relate to the orange color.
Purple Follow Your Imagination
Purple invites some hyper-specific emotion. It has an ocean touch. It represents loyalty, luxury, and elegance. It is helpful for historical logo design creation. Cadbury is a luxury chocolate brand whose primary color is purple.
Black Shows The Class
People say black evokes a dark environment or something sad. But we say black is the class. It is trendy among luxury brands. Both in the automobile and mobile markets, it is the leading color. The color psychology of black is a little bit different. It shows in your mind what you want to see. It targets the young generation and high-end audiences.
Is Color Psychology Only Affecting Logo Branding?
No. Color psychology is not the only part of logo branding. It is part of marketing. It can hold the full context of your business. When you hire a design agency, they make every single element of your brand based on your brand’s primary color.
Besides color, the psychology of fonts and shapes also shows your brand’s purpose and highlights your grand story. A perfect logo with perfect color, font, and shape will boost your branding strategy in marketing.
We hope you understand why color is essential and why you should learn about color Psychology. As a designer, it is enough for you to focus on color psychology only for brand identity. A better understanding of color will enhance communication efficiency.
If one color is not enough to represent your brand purpose, use multiple colors for a simple logo design like Google. Do whatever you want, and make sure people can remember that logo for a long time.